The non-alcoholic drinks industry isn’t immune to change or evolving consumer tastes. At Vinduo we see intensifying environmental concerns and wellness as two trending factors that are likely to heavily influence the future of the beverage sector in coming years – and that the under-25 age group will be the main demographic behind this shift. Research by UCL suggests that close to 40% of full-time students between 16 and 24 years have chosen to leave alcohol behind. The big challenge for the drinks industry is how to develop products to fill the resulting vacuum – with alcohol free sparkling wine just one example – and how to combine new offers with other sustainability trends.
We should see the drinks industry continuing to branch out into more health-conscious options, including the adoption of collagen – vital for the health of human skin, hair and nails, and already a popular ingredient in recently launched ready-to-drink (RTD) beverages. Dominant brands like Coca-Cola are making inroads here, adding to their existing vitamin- based drinks range and releasing a new energy drink that includes B vitamins, caffeine and guarana extracts. Elsewhere, in the last 12 months the sector has seen a range of CBD-based products released onto the market in some parts of the world, with vendors aiming to provide stress and pain relief to their customers.
Then there are fermented drinks that contain probiotics for optimal gut health. The impressive surge in popularity of this latest innovation over the last several months looks set to go on. BCC Research suggests that the worldwide fermented ingredients market is about to reach over $28 billion in 2020, which represents a yearly growth of nearly 4%. Kombucha has played an influential role in this trend so far (it is usually sold in RTD form), while fermented kefir drinks can be used to alleviate digestive issues and enhance immunity. Kefir smoothies and sparking water kefir drinks are beginning to appear in the market.
Plant-based beverages, including cold brew coffees, show how the industry can serve vegans more effectively. As for alcohol-free alternatives in general, we are long past the point where these were limited to soft drinks or orange juice for the odd social occasion. Earlier this year, more recognised brands launched their own alcohol free sparkling wine varieties. 0% beers are now appearing on sale, with Peroni and Heineken getting in on the act. IWSR has tracked the long-term drop in alcohol consumption worldwide, which it reckons continued at a rate of 1.5% last year alone. Consumers have embarked on a decisive move away from alcohol and Vinduo aims to lead the market.
Of course, alcohol free sparkling wine is Vinduo’s forte. We sell alcohol free sparkling rosé, as well as Chardonnay, Muscat, Merlot and Sauvignon blanc organic white wine. Vinduo also sells low alcohol craft beers from our website. Feel free to view our online shop here.